Your charity’s numbers might be telling you the wrong story
Learn how to look beyond the metrics and make more informed decisions about your charity’s digital strategy
Posted 21 October 2026
20 June 2019
by Media Trust
Case Study
How can a CEO be an effective ambassador not only for their charity’s digital profile but also for leading digital transformation from within the organisation?
In this film, Michelle Hill, CEO of relationship charity, Talk Listen, Change shares tips on how to ensure that everyone in your charity – from trustees to frontline staff – feels committed to using digital on a daily basis to promote your charity and its work.
As a CEO, Michelle also offers really practical advice to all leaders on how to effectively use your social media accounts to increase your organisation’s profile; providing guidance on tone of voice, messaging and content sharing.
Media Trust’s Digital Leadership Stories
This film belongs to a five-part series, and offers you an inside look into small charities that are leading the way in digital. Each film explores a key area of digital communications and provides unique advice and learning from digital leaders working across the sector …
The films touch upon five different digital themes: Creating an Engaged Digital Community, Getting Started with Digital, People Driven Content, The Digital CEO and Digital Campaigning.
Produced as part of Media Trust’s Digital Leadership Programme, these films have been made possible thanks to funding from the Department of Digital Culture Media and Sport.
Watch the rest of the Digital Leadership Stories Series:
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