« Back to Resource Hub

People Driven Content – Digital Leadership Stories

19 June 2019

by Media Trust

Case Study

Case Study

In this film, Communications & Campaigns Manager Rachael Townsend and Youth Engagement Officer Nia Mack at youth charity, RECLAIM explain how you can empower your audience and service users to create engaging digital content for your charity.

The RECLAIM duo offer advice on how to brief service users prior to opening up your charity’s digital channels and stress the importance of using language online that reflects that of your audience.

This film will provide you with key insights into how you can empower your audience and service users to create an authentic tone of voice, messaging and engaging digital content for long-term digital impact.

Media Trust’s  Digital Leadership Stories

This film belongs to a  five-part series, and offers you an inside look into small charities that are leading the way in digital. Each film explores a key area of digital communications and  provides unique advice and learning from  digital leaders working across the sector …

The films touch upon five different digital themes: Creating an Engaged Digital Community, Getting Started with Digital, People Driven Content, The Digital CEO and Digital Campaigning.

Produced as part of Media Trust’s Digital Leadership Programme, these films have been made possible thanks to funding from the Department of Digital Culture Media and Sport.


Media Trust and DCMS Logo


Watch the rest of the Digital Leadership Stories Series:

Was this resource helpful?

Related Resources

Four reasons why your charity shouldn’t ignore streaming

Livestreaming isn't just for gamers - it's a powerful tool that can help your charity connect with supporters in a cost-effective and informal environment. Explore four reasons why your team should give streaming a chance.

Posted 22 February 2023

A streaming set up, showing a tablet, a joypad, a laptop, a camera on a tripod, a mouse and headphones.