Does your charity have a future on X?
Digital comms consultant Madeleine Sugden explores how recent changes are pushing the sector to review its use of X and drive a move to Bluesky.
Posted 16 January 2025
17 June 2019
by Media Trust
Case Study
In this film Lisa Jones, Communications and Campaigns Manager at women’s charity, Agenda explains how implementing a digital strategy can help small charities punch well above their weight in all aspects of communications, notably campaigning.
As a relatively new charity, Agenda share their digital journey of starting from scratch to building an engaged and active audience online. Lisa puts forward the types of questions you should be asking about your audience before you invest time, energy and resource into content production.
This film will also provide you with guidance for interacting with both positive and negative followers and engagement on social media and also provides practical tips on how to can engage your charity’s board in your organisation’s digital journey.
Media Trust’s Digital Leadership Stories
This film belongs to a five-part series, and offers you an inside look into small charities that are leading the way in digital. Each film explores a key area of digital communications and provides unique advice and learning from digital leaders working across the sector …
The films touch upon five different digital themes: Creating an Engaged Digital Community, Getting Started with Digital, People Driven Content, The Digital CEO and Digital Campaigning.
Produced as part of Media Trust’s Digital Leadership Programme, these films have been made possible thanks to funding from the Department of Digital Culture Media and Sport.
Watch the rest of the Digital Leadership Stories Series:
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