Audience Persona Template
When it comes to digital marketing, understanding your audiences is key to getting results. Our audience persona template will enable you to get familiar with each of your different audiences.
Posted 1 July 2019
When it comes to digital marketing, understanding your audiences is key to getting results. Although it can be tempting to broadcast general messages to capture everyone, this approach risks failing to meet the needs of anyone. Our audience persona template will enable you to get familiar with your different audiences.
Digital Marketing Strategy Toolkit
Our Digital Marketing Strategy Toolkit is a set of four templates designed to help charity leaders and those involved in their charity's marketing and communications develop and implement an effective digital marketing strategy.
Posted 1 July 2019
Digital Marketing Strategy Template
The Digital Marketing Strategy Template will help you think through your digital marketing and communications activity in a more planned way.
Posted 1 July 2019
Digital Campaigning – Digital Leadership Stories
In this film, Mevan Babakar, Head of Automated Factchecking at independent factchecking charity, Full Fact shares her thoughts on testing out digital campaign messaging, using data and analytics to shape voice and content, and the...
Posted 21 June 2019
A Guide to Measuring Impact
Measuring impact should be a fundamental function within any charity. Demonstrating and effectively communicating impact is the best way to articulate why your charity does.
Posted 20 June 2019
The Digital CEO – Digital Leadership Stories
How can a CEO be an effective ambassador not only for their charity’s digital profile but also for leading digital transformation from within the organisation?
Posted 20 June 2019
People Driven Content – Digital Leadership Stories
In this film, Communications & Campaigns Manager Rachael Townsend and Youth Engagement Officer Nia Mack at youth charity, RECLAIM explain how you can empower your audience and service users to create engaging digital content for...
Posted 19 June 2019
Creating an Engaged Digital Community – Digital Leadership Stories
In this film, Laura May, Communications Manager at Multiple-Sclerosis charity MS-UK, provides practical tips on how to build and engage with service users online to grow your audience.
Posted 14 June 2019
Managing Crisis Comms in a Digital Age
Learn the top tips for managing crisis communications with the help of a presentation from global marketing firm Edelman.
Posted 2 November 2018
12 Steps to Year End Fundraising
Read GlobalGiving's 12-step checklist to help you organise your year-end fundraising campaign.
Posted 29 October 2018
