User-generated content is an authentic and persuasive way to keep your audience engaged. James Berg, Captain of content marketing crew Picaroons, has created this guide to help you encourage your audience to create and share content related to your charity.
User-generated content is an authentic and persuasive way to keep your audience engaged. James Berg, Captain of content marketing crew Picaroons, has created this guide to help you encourage your audience to create and share...
Posted 13 May 2021
Got a great story for a media publication but not sure how to sell it in? In this CIPR webinar, learn what to consider when you are preparing your pitch, how to tell your charity's...
Posted 24 February 2021
As part of our Weston Communicating Climate programme in partnership with Garfield Weston Foundation, Jeremy Mathieu, the BBC’s Sustainability Advisor, delivered a Climate Storytelling Masterclass for charities working in this space. Here are the key...
Posted 17 February 2021
Covid-19 and the resulting lockdown changed the way that charities communicate with their audiences. Take note of all the top tips in this video to make sure your films make the biggest impact.
Posted 12 November 2020
As part of Media Trust's Reframing Disability in News programme – in partnership with the BBC’s 50:50 Project - this guide has been created with Scope to demonstrate how organisations can support disabled spokespeople in...
Posted 2 November 2020
As part of Media Trust's Reframing Disability in News programme – in partnership with the BBC’s 50:50 Project - this guide has been created for newsrooms and journalists to support them with interviewing disabled experts....
Posted 13 October 2020
As part of Media Trust's Reframing Disability in News programme – in partnership with the BBC’s 50:50 Project - this guide has been created with Disability Rights UK and Furner Communications to prepare disabled interviewees...
Posted 22 September 2020
Reason Digital's Matt Haworth teaches you how to get better digital fundraising results using the tools available.
Posted 7 July 2020
With more of us working remotely than ever before, it is so important that our disabled colleagues are not left out and locked out by inaccessible communications. Fortunately, the digital platforms and technology we use for...
Posted 6 May 2020
We have partnered with Facebook Blueprint to bring you selection of online modules covering the fundamentals of advertising with Facebook and Instagram.
Posted 19 April 2020
