The Digital Objective Builder helps you set Smart, Measurable, Achievable, Realistic and Time-bound (SMART) goals for your digital marketing activities. This template links your digital goals to your charity's strategy, showing how digital success helps you achieve your top-line mission.
Do you want to set an objective (or a set of objectives) for your digital work, but not sure where to start? The Digital Objective Builder template asks you questions on your organisational and digital...
Posted 1 July 2019
The Journey Mapping Template will help you understand how your audiences interact with you through a series of activities and touch-points. It’s a follow-on resource to the Persona Canvas. If you haven’t looked at personas...
Posted 1 July 2019
When it comes to digital marketing, understanding your audiences is key to getting results. Our audience persona template will enable you to get familiar with each of your different audiences.
Posted 1 July 2019
Our Digital Marketing Strategy Toolkit is a set of four templates designed to help charity leaders and those involved in their charity's marketing and communications develop and implement an effective digital marketing strategy.
Posted 1 July 2019
The Digital Marketing Strategy Template will help you think through your digital marketing and communications activity in a more planned way.
Posted 1 July 2019
In this film, Mevan Babakar, Head of Automated Factchecking at independent factchecking charity, Full Fact shares her thoughts on testing out digital campaign messaging, using data and analytics to shape voice and content, and the...
Posted 21 June 2019
Measuring impact should be a fundamental function within any charity. Demonstrating and effectively communicating impact is the best way to articulate why your charity does.
Posted 20 June 2019
How can a CEO be an effective ambassador not only for their charity’s digital profile but also for leading digital transformation from within the organisation?
Posted 20 June 2019
In this film, Communications & Campaigns Manager Rachael Townsend and Youth Engagement Officer Nia Mack at youth charity, RECLAIM explain how you can empower your audience and service users to create engaging digital content for...
Posted 19 June 2019
In this film, Laura May, Communications Manager at Multiple-Sclerosis charity MS-UK, provides practical tips on how to build and engage with service users online to grow your audience.
Posted 14 June 2019
