In this film, Mevan Babakar, Head of Automated Factchecking at independent factchecking charity, Full Fact shares her thoughts on testing out digital campaign messaging, using data and analytics to shape voice and content, and the importance of having a clearly defined call to action when piecing together digital campaigns.

A Guide to Measuring Impact

Measuring impact should be a fundamental function within any charity. Demonstrating and effectively communicating impact is the best way to articulate why your charity does.

Posted 20 June 2019

desk with computer and a report with multi-coloured pie charts and graphs

Getting Started with Digital – Digital Leadership Stories

In this film Lisa Jones, Communications and Campaigns Manager at women’s charity, Agenda explains how implementing a digital strategy can help small charities punch well above their weight in all aspects of communications, notably campaigning.  

Posted 17 June 2019

Computer screen with social media posts

Five places to get started with SEO

Search Engine Optimisation (SEO) is the process of improving your website’s “organic” search engine rankings. But where do you start?

Posted 27 October 2018

Pink Balloon thats say search