The Journey Mapping Template will help you understand how your audiences interact with you through a series of activities and touch-points. It’s a follow-on resource to the Persona Canvas. If you haven’t looked at personas for your digital activity yet, we suggest you start there.
The Journey Mapping Template will help you understand how your audiences interact with you through a series of activities and touch-points. It’s a follow-on resource to the Persona Canvas. If you haven’t looked at personas...
Posted 1 July 2019
When it comes to digital marketing, understanding your audiences is key to getting results. Our audience persona template will enable you to get familiar with each of your different audiences.
Posted 1 July 2019
Our Digital Marketing Strategy Toolkit is a set of four templates designed to help charity leaders and those involved in their charity's marketing and communications develop and implement an effective digital marketing strategy.
Posted 1 July 2019
The Digital Marketing Strategy Template will help you think through your digital marketing and communications activity in a more planned way.
Posted 1 July 2019
In this film, Mevan Babakar, Head of Automated Factchecking at independent factchecking charity, Full Fact shares her thoughts on testing out digital campaign messaging, using data and analytics to shape voice and content, and the...
Posted 21 June 2019
Follow these 10 principles and you are sure to see an improvement in not only your charity's communications but your financial sustainability as well.
Posted 20 June 2019
Measuring impact should be a fundamental function within any charity. Demonstrating and effectively communicating impact is the best way to articulate why your charity does.
Posted 20 June 2019
How can a CEO be an effective ambassador not only for their charity’s digital profile but also for leading digital transformation from within the organisation?
Posted 20 June 2019
In this film, Communications & Campaigns Manager Rachael Townsend and Youth Engagement Officer Nia Mack at youth charity, RECLAIM explain how you can empower your audience and service users to create engaging digital content for...
Posted 19 June 2019
In this film Lisa Jones, Communications and Campaigns Manager at women’s charity, Agenda explains how implementing a digital strategy can help small charities punch well above their weight in all aspects of communications, notably campaigning.
Posted 17 June 2019
