Our Digital Comms Programme, supported by Google.org, provides digital communications training, mentoring and resources to UK charities. Our 2022 programme builds on our flagship Digital Skills programme which launched in 2018 and has now trained over 3000 charities across the UK.
Strengthening the digital communications capabilities of UK charities
The Charity Digital Skills Report 2021 showed that whilst charities have made progress in many areas since the pandemic, there is still a pressing need for charities to boost their digital skills. It’s vital that charities receive the support to digitally upskill, to enable them to reach those most in need and get their voices heard in the crowded digital space.
It’s been widely reported that women and girls have been disproportionately affected by the pandemic, and that there’s been a surge in demand for the services charities supporting women and girls provide.
There’s never been a more critical time to support women and girls’ charities with their digital skills. This year’s programme will therefore prioritise organisations doing vital work to support, advocate or campaign for women and girls.
The Digital Comms Programme supports charities to communicate more effectively online and grow their audiences. Through a combination of specialist training, mentoring from industry experts and access to cutting-edge resources, the programme equips charities with the digital skills to create impactful content, tell compelling stories using a range of digital platforms, optimise their digital marketing strategies, and measure the impact of their work.
I’ve implemented a communications strategy and piloted comms campaigns, both of which I directly learned how to do during the Digital Spring School.
Digital Spring School participant 2021
In 2022 we will do this through:
Women’s Voices: An event bringing together 150 media and creative volunteers with 30 women and girls’ charities in celebration of International Women’s Day.
Digital Summer School: A three-week online course for charities supporting women and girls. Running from 4 – 22 July 2022, charities learn how to create compelling content that connects with their audience through specialist training, mentoring and resources.
Three webinarsrun in partnership with Google Digital Garage: Dates and topics coming soon. Registrations will open in late July 2022.
Three online digital marketing strategy workshops. Registrations are open. Click here to sign up.
Online digital comms resources on Media Trust’s Resource Hub. Access here.
Impact of last year’s programme
100% of participants from our Digital Spring School last year increased the use of digital tools and platforms at their organisations.
99% of participants rated the knowledge of the mentors and the relevance of the advice given in the Digital Mentoring sessions as either ‘good’ or ‘very good’
100% of participants from the Digital Marketing Strategy Workshops rated the workshop as ‘good’ or ‘very good’.
It was great to have the opportunity to talk with someone of Renu’s experience. It was nice to be able to focus on our charity and seek guidance about what we’ve already done and ideas for the future.